Search Engine Land recently release the great article about 5 top local marketing trends for 2012. It's a great article to see how local business owner can apply to their local business marketing strategies. Without the doubt, 2012 is going to be a great year for local business to recover and grow beyond down economy. Regardless what you do, you will need to implement local advertising with not just one Internet technologies and web promotions into your marketing plan. Here are some of the valuable important points in the article that you should pay attention to.
Paid Search Still Packs a Powerful PunchAt Indiana Local Coupons, we believe local marketing can be really difficult to many local business owners, because there are so many risks out there for local businesses to do it right. However, printable coupons is probably the most stable and fast growing trend (since 50 years ago) for local business to take over the traditional direct mail advertising. Check out the best local coupon advertising offered by the top ranked locla promotions engines at SmartLocalShoppers.com.
Regardless of your local marketing mix, you need to test the opportunities provided to you through paid search marketing. The Kelsey Group reports that 74% of Internet users perform local searches. Additionally, according to the Pew Research study mentioned above, 53% of survey respondents used Search to find local restaurant, bar and club information, and 35% searched for information on other types of local businesses. Google states that a full 20% of searches, or more than 2 billion monthly Google searches, are local in nature.
In many cases, small businesses, that don't offer discount coupons, will not be benefited from the local promotion offers that is search engine optimized. So the other option is to utilize the traditional Internet based niche listing such as Chiropractic Directory. After all, Marketing gurus at Indiana Local Coupons wish you a great holiday and happy new year 2012! PR2895949738
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